Ten Tactics That Could Save Your Online Reputation

via mashable.com: "Andy Beal, co-author of Radically Transparent: Monitoring and Managing Reputations Online and CEO of online reputation monitoring tool Trackur...outlines ten tactics that could prevent your company suffering its own online reputation meltdown..."

Summary:

1. Know your achilles heel
2. Assume everything will make it’s way to the web
3. Create a great online impression; dress to impress!
4. Choose your blog voice carefully
5. Hangout at the right social network
6. Send blogger’s love letters, not PR pitches
7. Build your Google reputation now, not later
8. Monitor your online reputation as often as your email
9. Ostriches are not great role-models
10. Three words to remember

While definitely a promo for his book, this is an insightful article nonetheless.

Apply the 80/20 Principle with The FreelanceSwitch Client Analyser

Freelance switch has just added a cool new online tool called the "Client Analyser". It is based on the 80/20 or Pareto Principle:

"The way it works is that you put in your clients, answer some questions about them and then it lines up the data into tables, showing you where the results are coming from so you can compare and contrast them. The more clients you add, the better it works.

You should note, it’s not meant to be a very serious tool, more just a lightweight look at some of your client list. If you put in the minimum 8 clients and just guess values you can go through in about 10 minutes or so, and longer for more clients and more precision..."

Freelancers can also use Coworkers.com Reviews to rate and compare their various client contacts. The more data that can be gathered about a client portfolio, the more meaningful the insight.

Virtual Account Manager

Kudos to Burns Marketing for this clever interactive online video piece - a virtual account manager "who will obey your every command":

http://www.burnsmarketing.com/virtualaccountrep/

"Employers who are not listening to the X & Y -ers are mad!!"

Generation X & Y-ers use technology in different ways, and job searching is no different. Here are the differences between 9 different job seeking methods between the two generations. This blog entry has some interesting data points to back up it's assertion...

Seth Godin: "The honor system"

Notable Marketing Guru Seth Godin has a hand in the online publishing and community website Squidoo.com. Recently squidoo suffered from a large-scale spamming 'attack' that violated the rules of the site, but nevertheless was able to be carried out before being dealt with. Squidoo has responded well and kept people up to date. What may be even more interesting is Seth's personal perspective on the situation:

Excerpt: "...So, online, you're between a rock and a hard place. The first opportunity is to treat your friends better than ever, because word of mouth online is incredibly powerful. The Net brings significant leverage--you can spread ideas farther and faster.

The temptation is to embrace only the advantages of the web and insist on eternal vigilance against the possiblity of getting ripped off. To act as if everyone online is a criminal. To assume that the moment you are generous or trusting, squadrons of bad actors will exploit your generosity. I don't think that's the answer. If you treat people like criminals, the good ones will leave, because people have a choice.

There's a different path. Awareness of the potential problem helps you keep your eyes open. You can watch the trends, be aware, but still embrace the honor system. Realize that the vast majority of your customers will always want to do the right thing. Look both ways before crossing the street... but still cross..."
Read the full article.

Building a Brand Through Social Networks

Just as there are many facets to an individual, there are many sites that fall into the social networking category. Rather than putting all of their eggs in one basket, many savvy folks are creating profiles on multiple sites, taking advantage of the unique strengths of each. We believe this is a sound approach.

"With all that’s going on with social networking these days, we’re seeing a lot of figures leverage the popularity of social networks to gain visibility for themselves... One key takeaway from these guidelines is to remember that smaller, even niche social networks can be used to build up your presence in larger communities. A lot of smaller sites offer tools that will let you incorporate additional content that’s important for branding purposes, as well as ways to manage your overall web presence, offering compatible tie-ins with larger networks."

Of course, we feel Coworkers.com makes a great addition to your social networking strategy.

Playing e-Detective

"Checking out applicants online can save you trouble - and get you into it."

This is an older article, but still pertinent.