Recovering From Negative Reviews

WSJ.com Video: "A Web site can be a marketer's lifeline with its customers, but what happens when it's marred with negative reviews and comments? Bruce Weinberg, marketing professor at Bentley University, tells WSJ's Erin White how to address and recover from poor feedback..."

This video addresses how to deal with reviews of a company or product Website. However, it's broad message is applicable to many situations. Feedback received, good or bad, is still better than not knowing about potentially legitimate problems with your product or performance. Watch it here...