Coworker Word-of-Mouth Strongly Influences Purchases

WorkPlace Media & BIGResearch: "Americans in the workforce have a significant impact on their coworkers’ consumer shopping behaviors - 96% say they regularly or occasionally give shopping advice to their peers, according to a recent WorkPlace Media survey conducted by BIGResearch.

Moreover, nearly 93% indicate that they seek similar advice from their coworkers before making purchases.

Rising food and gas prices and busy schedules - in combination with a higher-than-ever-before percentage of time spent at work (60% of waking hours) - are driving consumers to consolidate shopping trips and make purchases on their drives to and from work, or during their lunch breaks, the study found."

Read the full article (plus charts) and download the PDF study here.