Ten Tactics That Could Save Your Online Reputation

via mashable.com: "Andy Beal, co-author of Radically Transparent: Monitoring and Managing Reputations Online and CEO of online reputation monitoring tool Trackur...outlines ten tactics that could prevent your company suffering its own online reputation meltdown..."

Summary:

1. Know your achilles heel
2. Assume everything will make it’s way to the web
3. Create a great online impression; dress to impress!
4. Choose your blog voice carefully
5. Hangout at the right social network
6. Send blogger’s love letters, not PR pitches
7. Build your Google reputation now, not later
8. Monitor your online reputation as often as your email
9. Ostriches are not great role-models
10. Three words to remember

While definitely a promo for his book, this is an insightful article nonetheless.